EDUCATION

BootUP Education offers a wide range of education programs targeted to the needs of different segments including entrepreneurs, corporate executives, investors, government officials, university faculty and students. BootUP Education delivers modules both within BootUP’s different acceleration programs as well as stand-alone courses. At present, the standalone courses are offered as customized education programs rather than as openenrollment.
ENTREPRENEURS
Building and scaling startup technology companies.
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CORPORATE EXECUTIVES
Best practices in corporate innovation management and corporate venturing.
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INVESTORS
Silicon Valley insights into venture capital investing for funds and business angels.
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GOVERNMENT OFFICIALS
Building and nurturing entrepreneurial ecosystems.
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UNIVERSITY FACULTY
Establishing and running university entrepreneurship centers.
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STUDENTS
Developing an entrepreneurial mindset and starting your first company.
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Entrepreneurs
Product Development & Production/Manufacturing
• Introduction to design thinking
• Product design and development
  • Software product
  • Hardware products
• Product-market fit
  • MVP - building and testing a prototype
• Outsourcing software development
• Useful SaaS platform for a variety of different services
• Industrial design and prototyping for physical products
• Contract manufacturing
Sales, Marketing and Customer Service
• Pricing Strategy
• Sale of B2C Products
  • Online sales
  • Distribution/retail services
  • Launching and running crowd funding campaigns
• Sale of B2B Products
  • Lead generation
  • Inbound sales
  • Outbound sales
  • Partner enablement
• Digital Marketing
  • Website and landing page optimization
  • Search engine optimization
  • Social media marketing
  • Growth hacking
• Public Relations
  • Getting press coverage
  • Event marketing
  • Content marketing
• Customer Service
  • Selecting customer service channels
  • Determine service levels
  • In-house versus outsourcing
Finance
• Overview of the funding landscape: angels, venture capitalists, private equity funds, corporate ventures, working capital finance providers, venture debt
• Bootstrapping versus external funding
• Developing financial projections
• Understanding financial statements
• Different types of financing and instruments:
  • Equity
  • Convertible bonds
  • Warrants
  • Venture debt
  • Working capital financing
• Understanding investment documents:
  • Term sheets
  • Investment agreements
  • Investors’ rights agreements
• Structuring investments
• Pitching to different types of investors:
  • Angel investors
  • Venture capital investors
  • Strategic investors (corporates)
  • Government investors
• Online resources: Angel List, Crunchbase
• Building a pitch deck
• Crafting an executive summary
• Deal structure
• Valuation
• M&A and earn-out
Legal Issues for Startups
• Company Incorporation
  • Incorporating a Delaware C-Corp
  • Obtaining an Employee Identification Number
  • Opening a corporate bank account
  • Tax filing requirements
• Investment Agreements
  • Terms sheets
  • Investment agreements
  • Investors’ rights agreements
  • Founders’ agreements
• Stock Options
  • Stock option plans and vesting
• Employment
  • Employees and consultants
  • Work permits for overseas workers
  • Terminating employees
• Intellectual Property: Trademarks & Patents
  • Registering trademarks
  • Different type of patent applications
Corporate Executives
• Silicon Valley Overview:
  • History of the Silicon Valley ecosystem
  • The Silicon Valley Mindset
  • The Lean Startup Method
  • The key players in the ecosystem: startups, corporates, universities, investors, talent, government, service providers
• Understanding Design Thinking:
  • Design as a way of thinking
  • Principles and design method
• Venture Capital Overview:
  • How venture capital funds operate
• Best-in-Class Corporate Venturing:
  • Overview of startup and corporate collaboration models
  • Industry-specific / company specific acceleration programs
  • Technology scouting
  • Best-in-class company case studies
• Identifying Investment Opportunities:
  • Partnering with angel networks, accelerators and VC funds
• Networking in Silicon Valley:
  • Finding events and meetups
  • How to reach people you do not know
• Emerging Technologies:
  • Artificial intelligence (AI) and machine learning
  • Virtual reality (VR)
  • Emergence of robots
  • FinTech disruption
  • Smart energy
  • Smart transportation
• Silicon Valley company visits: Large companies and startups
• Social events: dinners, Napa/Sonoma wine tour, SF city sightseeing, Carmel/Monterey Tour
Investors
• Silicon Valley Overview:
  • History of the Silicon Valley ecosystem
  • Overview of financing players in the Silicon Valley ecosystem: angel investors, venture funds, private equity funds, corporate ventures, venture debt, working capital financing
  • Key investment trends by areas
• How Silicon Valley Funds Operate:
  • Structure, operations and investment mandate of a typical Silicon Valley venture capital fund
  • Dynamics of multi-stage financing rounds
  • Different types of fund and investment approaches: highlyselective versus large portfolios, industry-specific versus general
• Opportunity Assessment:
  • Overview of different investment frameworks
  • Developing and applying an investment thesis
  • How to conduct venture due diligence
• Transaction Execution:
  • Best practice legal documents: terms sheets, cap tables, investment agreements, investment rights agreements, founders’ agreements
  • Negotiating with founders and co-investors
• Forming Partnerships:
  • Business angel networks
  • Corporate ventures
  • Other VC funds
• Venture Lifecycle Management:
  • Managing reporting requirements and board meetings
  • Initial investment, follow-on investment, corporate development support, exits
Government Officials
• Understanding key factors driving entrepreneurial ecosystems: startups, corporates, universities, investors, talent, government, quality of life, communications
• Overview of key entrepreneurship clusters around the world including: Silicon Valley, Los Angeles, Boston, New York, London, Berlin, Tel Aviv, Bangalore, Singapore, Beijing, Shenzhen
• The Role of Government in Facilitating Cluster Development:
  • The role of top-down versus bottom-up efforts
  • The role of firm- versus industry-level policies
  • Financial and tax incentives for startups, investors and corporates
  • Co-investment schemes for seed and growth capital
  • Work permits to attract foreign talent
• Regional Case Studies of Government Support:
  • The Yozma Scheme in Israel
  • Blk 71 & The Technology Incubation Scheme in Singapore
  • Cyperport in Hong Kong
  • Chinese government support in Shenzhen
• Financing Venture Creation, Growth and Exits:
  • Angel investors
  • Venture capital funds
  • Corporate ventures
  • Venture debt
  • Working capital financing
  • Private equity
  • Creating a stock market to provide liquidity for investors
• Engaging the Private Sector in Ecosystem Development:
  • The role of industry-anchors: spinouts, talent development, M&A
  • Establishing industry specific accelerators
• The Role of Universities in Ecosystem Development:
  • Entrepreneurship education
  • Commercialization of university R&D
  • Joint R&D programs
  • University accelerators
  • Industry attachment programs
• The Role of Government in Creating Physical Entrepreneurship Spaces:
  • Technology parks
  • Co-working spaces
• The role of super-talent: serial entrepreneurs and talent + capital recycling
• The role of service providers: lawyers, accountants, PR firms, digital marketing agencies, recruitment firms, etc.
• Local Ecosystem Opportunity Assessment:
  • Strengths and weaknesses of a particular local ecosystem
  • Determining what industry sectors to prioritize
  • Identifying high priority initiatives based on best-practice insights and case studies
  • Developing an action plan to strengthen the ecosystem
University Faculty
• Overview of components of successful university affiliated entrepreneurship centers: education programs, research, coworking space, community, acceleration, etc.
• Best-in-Class Case Studies of university entrepreneurship centers.
• Education: Overview of Possible Curriculum Offerings:
  • Undergraduate program modules
  • Graduate program modules
  • Executive education
• Research: Developing a Research Program Focused on Entrepreneurship
  • Mapping the local entrepreneurship community
  • Creating and publishing entrepreneurship teaching case studies
• Incubation & Acceleration:
  • Providing startup co-working space
  • Shorter startup hackathons and bootcamps
  • Pitch competitions
  • Standalone acceleration programs
  • Corporate partnership programs
  • Establishing a hardware lab
  • Cross-faculty collaboration
• Creating a Vibrant Community:
  • Meetups, guest speakers, fireside chats, brownbag lunches
  • Entrepreneurs-in-residence, mentors, experts
  • Service provider clinics
  • Engaging university alumni
• Technology Commercialization:
  • Patent support for researchers
  • University technology transfer: licensing and acquisition
  • Collaborative R&D
Students
• Silicon Valley Overview:
  • History of the Silicon Valley ecosystem
  • The key players in the ecosystem: startups, corporates, universities, investors, talent, government, service providers
• The Silicon Valley Mindset:
  • The Lean Startup Method
  • Design Thinking
• Developing and Pitching a Concept:
  • Forming a team
  • Developing and testing a Minimum Viable Product (MVP)
  • Creating a pitch deck based on best practice
  • Final Shark Tank presentation to faculty and investors
• Personal Development – Soft Skills:
  • Personality assessments
  • Sales training including negotiation
  • Practicing how to pitch: body language, tone of voice, backup, role of team players
  • Interviewing skills for selection of co-founder(s) and employees
  • Managing a team
• Silicon Valley Site Visits:
  • Excursions to Silicon Valley startups, corporates, accelerators, investors and universities
  • Finding and participating in meetups
• Social Activities:
  • Networking: family dinners, hosted guests
  • Sightseeing: SF city tour, Monterey / Carmel Tour, Alcatraz excursion