There is a common saying; a human being is a social animal.
Talking about the social animal, we are living
in a world of social media. One
thing that everyone goes checking early
in the morning before even a shower is social media.
Social media found its place by evolving from MySpace to Facebook and Instagram. With the invention
of blogging, posts, chats, etc. social media
now seems to be a part of every industry.
The local business competition evolved and shifted online,
targeting larger audiences. In a desire to achieve the goals, even small businesses explore new tech trends to
engage with more users.
From all the latest tech trends, social media stories are
grabbing the attention of the audiences on a larger scale.
Impact of social media stories
In an interactive chain of events, social media stories are
attracting trendy lifestyles of social media users. Instagram and Snapchat
influencers help other businesses to create brand awareness. It creates a
different impact on the users, and the factor of relatability also grabs more
According to the survey, Facebook stories succeeded in
creating a huge difference in promoting business. It is said to be 23%
impactful as it is used by 300million people/day.
Still asking about the benefit? Well, it creates trust and
builds up brands of the future, and margins of engagement also increase.
Clever ways to use social media stories for branding
There is no denying that; the content is the king. Your
social media story is also content that
can make people learn about the latest happenings in your organizations.
Therefore, it needs to be engaging, and one must learn some
clever ways to make your content go viral on social media.
One way to improve the
content is to use the tips or services of Assignment
writing service for better results. Then,
Grammarly is another tool boosting the brand through promotional stories.
You can learn more
tactics and tips to increase content engagement
by following the ways given below:
An interactive poll feature for the stories jumps up the
height of user engagement. Within little time it proved to attract the
attention of the audience. Poll questions can relate to any niche or even personal
question related to the daily lives of the user.
It creates a sense of affiliation. To use this tool, you can
go for the A/B testing tool (asking for their
preference). Also, it helps you to create a fad
trend to test a theory before the product launch.
YouTube bloggers have hit the market with the latest trends
of using links. The tutorial video seems a good strategy to promote the product.
The bloggers also add links (for subscription or otherwise) in the product
Adding links to stories is a good tactic to increase sales
and boost website traffic. For improved results, you can use another strategic
tool; such as URL shortener (Goo.gl, etc.), to shorten links, so it covers less
One of the easiest ways to locate a business is through
using location tags. It’s a great way to promote your business location if you
are planning to target niche according to area-segment.
For instance, Snapchat geo-filters are accessible in the
current location of its user. It’s quite like a digital sticker with a location
tag to accessorize the post.
Mention your users
On a story, you can mention your users as well. You pay a blogger
to promote the product, but it’s a two-way ticket. Tag your user (influencer),
and you can increase their followers, and that is one of the trendiest tactics
these days. It’s like a digital form of tagging.
Live broadcasts give an authentic feel to the users. You can
see the reactions and comments online and provide live feedback too. Building
trust matters to the users, and you can relate your experiences in a more
It suffices to say it’s one of the most interactive formats
of live viewership. For instance, one must learn ways to utilize Facebook
stories to promote their brand. It creates a huge market
segment of niche audiences when Facebook influencers share the live feed.
Invite your visitors
A little tease is an excellent way to engage users actively.
Adding some Call-to-action is a way to increase its ratings.
Add images with engaging and content-focused taglines. As it will urge the user
to become curious, open the story, and click on the URL link given alongside.
Besides, guests tagging other users and even brands are one
of the helpful strategies. The concept is like TV commercials, where a brand
ambassador promotes the brand. Invite bloggers with huge followers.
Offer a special viewership or giveaways, so once they use
your product, they will sell it out by giving a product review. Ask them to
upload their social media stories on their profile and embed the link to the
BTS (behind the
Sharing the curtain view is another of the engaging scenes.
Certain brands are using behind the scene storytelling views. One of the
emotional leverages a business can have over the user is to share what happens
when the cameras are off. These consist of a short series of videos or funny
GIFs. Once again, you can directly engage more by doing life behind the scene
Influencers, no doubt, bring a distinct edge to your brand.
But if you need to influence the influencer before they can help you promote
your business. By offering them the best co-working spaces as an offer to
work with you.
Always look for an authentic influencer. Yes, the number of
followers gives away how much the person is in good books of the followers. The
right marketing strategy also affects a good storyline.
Use the perfect strategy to leverage influencer on social
media inconclusive way. It will promote
not only the brand but also will create affection.
How to produce engaging social media story content
Some of the best co-working spaces have helped boost
businesses overnight by saving costs on maintenance. Business needs to work
smart; likewise, some tools are more useful than any other such as:
- The use of Grammarly
is the best way to make sure social media story content is precise, and with
the Australian Master, you can get a quick copy. Not only
this will help you learn, but to also produce more engaging content.
- The use of Copyscape
to avoid plagiarism is the most VITAL tool when it comes to producing engaging
content. Be creative in content curation. Sometimes, it comes as easy as a
piece of cake and sometimes not.
- You can increase your readability scores. Such
as using ReadablePro, It enables you to assess the readability criteria
of your content.
- Another way is to make sure the word count
doesn’t variate than necessary. You need to produce content for social media
stories with short taglines. Do it to the point, a phrase that would give a
certain edge to your story. King Essay can be
the guidance tool for making accurate content without exceeding the word count.
Famous brands that are crushing it with stories
Some of the famous brands chose a smart way. They made the
right decision at the right time. They engage with their users by productively
using social media stories. Some of the popular brands are mentioned below:
– they arepromoting their Unicorn Frappuccino by
using a fruity and bright color promoting
the theme of the beverage.
- IHop – they changed its brand name to IHob
(with a “b”) questioning users to guess what it stands for.
- Wix – theyused stories to promote video features during the Super Bowl
- Airbnb used
its Facebook story live feature to promote the travel experience, etc.
Your brand can also be on the list if you apply the tactics
and tricks we discussed in the article. Tips given in the articles are recommendations
from the experts. You can make use of the given tools to achieve efficiency,
productivity, and accuracy, along with the engagement of the content.
Stories are bringing new moves on the table. Therefore, brands
need to work in the right manner to engage their audience. Give your brand a
twist of latest strategies by making the social
media stories of your page more engaging and eye-catching. Your new business
idea is ready to launch if you understand the tactics of marketing.
Stella Lincoln is a compulsive and hardworking
business executive, currently working at Academist Help. She owns the website Educator House to share her
perspective and learning. Stella is also an active member of the social media
community herself. People follows Stella due to her great sense of humor.